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Privacy Policy

This Privacy Policy explains how TRUST MARKETING AG LTD, trading as Keytrust, collects, uses, stores and protects personal data when you visit our website, contact us or engage with our services.

1. Who we are

TRUST MARKETING AG LTD is a private limited company registered in England and Wales under company number 15384776.

Registered office:
20 Wenlock Road
London
England
N1 7GU

Email: hello@keytrustagency.com
Telephone: +44 730 911 4750
Website: https://keytrustagency.com/

TRUST MARKETING AG LTD is the data controller responsible for the personal data described in this Privacy Policy.

2. Scope of this Privacy Policy

This Privacy Policy applies when you:

  • visit or use our website;
  • contact us through a website form, email, telephone or social media;
  • request information, a consultation, quotation or proposal;
  • become a client, supplier, contractor or business partner;
  • receive business communications from us; or
  • otherwise interact with our company.

Our website and services are primarily intended for businesses, organisations and professional users.

3. Personal data we collect

3.1 Information you provide

Depending on how you interact with us, we may collect:

  • your name;
  • your business or organisation name;
  • your job title or professional role;
  • your email address;
  • your telephone number;
  • the contents of enquiries, messages and correspondence;
  • project requirements, briefs and business information;
  • information required to prepare a quotation or proposal;
  • contractual, billing and account-administration information;
  • your communication and marketing preferences; and
  • any other information you choose to provide.

3.2 Information collected through the website

When you use our website, we may collect limited technical information, including:

  • your IP address;
  • browser type and version;
  • device type and operating system;
  • language and approximate location;
  • the pages you visit;
  • the date and time of your visit;
  • the website or page that referred you to us;
  • server, security and diagnostic logs; and
  • cookie and consent preferences.

Optional analytics or marketing technologies will only be used where they have been enabled and any consent required by law has been obtained.

For further information, please read our Cookies Policy.

3.3 Information obtained from other sources

In a business context, we may receive professional contact information from:

  • your employer or organisation;
  • a colleague or business partner;
  • a referral partner;
  • professional directories;
  • public company websites;
  • business-focused social networks; or
  • other lawful publicly available sources.

3.4 Sensitive personal data

We do not intentionally request special category personal data through our general website or contact forms.

Please do not send information relating to health, biometric data, religious beliefs, political opinions, sexual orientation, trade union membership or criminal convictions unless it is strictly necessary and we have specifically requested it.

4. How we use personal data

We use personal data only where we have a lawful basis under applicable UK data protection law.

Purpose Personal data Lawful basis
Responding to enquiries and arranging consultations Identity, contact and enquiry information Taking steps at your request before entering into a contract and our legitimate interest in responding to business enquiries
Preparing quotations, proposals and project plans Contact details, business information and project requirements Taking steps at your request before entering into a contract
Providing contracted services Contact, contractual, project, billing and correspondence information Performance of a contract
Managing client, supplier and business relationships Professional contact, account and correspondence information Performance of a contract and our legitimate interest in operating our business
Operating, maintaining and protecting our website and systems Technical, device, log and security information Our legitimate interest in maintaining secure and reliable systems
Measuring and improving website performance Usage, device and cookie information Your consent where non-essential cookies or similar technologies are used
Sending relevant business communications Professional contact details and communication preferences Your consent where required or our legitimate interest where permitted by law
Complying with legal, tax, accounting and regulatory obligations Identity, contractual, billing and transaction information Compliance with a legal obligation
Establishing, exercising or defending legal claims Relevant contracts, correspondence and transaction records Our legitimate interests and compliance with legal obligations

Where we rely on legitimate interests, we consider whether the processing is necessary and whether your rights and interests override our interests.

5. Contact forms and enquiries

When you submit a contact form or send us a message, we use the information provided to:

  • respond to your enquiry;
  • understand your business requirements;
  • arrange a meeting or consultation;
  • prepare a quotation or proposal;
  • provide requested information; and
  • maintain an appropriate record of our communications.

Submitting an enquiry does not automatically subscribe you to marketing communications or create a contract with us.

6. Business communications and marketing

We may send relevant business communications where permitted under applicable data protection and electronic communications laws.

Where consent is required, we will request it before sending marketing communications.

Where permitted, we may contact corporate business addresses where we reasonably believe the communication is relevant to the recipient’s professional role or organisation.

You can unsubscribe at any time by:

Opting out of marketing will not prevent us from sending contractual, service, security or administrative communications.

7. Sharing personal data

We do not sell personal data.

Where reasonably necessary, we may share personal data with:

  • website hosting and infrastructure providers;
  • IT, security and technical support providers;
  • email and business communications providers;
  • customer relationship and project-management platforms;
  • accounting, payment and business-administration providers;
  • analytics or advertising providers where lawfully enabled;
  • professional advisers, including lawyers, accountants and insurers;
  • contractors and service partners working under appropriate confidentiality obligations;
  • courts, regulators, law-enforcement authorities or public bodies where legally required; and
  • a genuine buyer, investor or successor in connection with a business sale, investment or restructuring.

Providers acting on our behalf may only process personal data in accordance with our instructions and appropriate contractual safeguards, unless they act as an independent data controller.

8. International transfers

Some service providers or technology platforms may process personal data outside the United Kingdom.

Where a restricted international transfer takes place, we use an appropriate legal safeguard where required, such as:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to the European Commission Standard Contractual Clauses; or
  • another transfer mechanism permitted under UK data protection law.

You may contact us for more information about safeguards relevant to your personal data.

9. Data retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected.

Our usual retention periods are:

  • General enquiries: up to 24 months after the last meaningful interaction, unless the enquiry develops into a business relationship.
  • Client and supplier records: generally up to six years after the relevant relationship ends.
  • Contracts and financial records: for the period required by applicable legal, tax and accounting obligations.
  • Security and server logs: generally for up to 12 months, unless required for an investigation or legal claim.
  • Marketing information: until you unsubscribe, object or the information is no longer relevant.
  • Opt-out records: limited information may be retained to ensure your preference continues to be respected.
  • Cookie and consent records: for the period stated in our cookie settings or for as long as reasonably necessary to demonstrate your choices.

Information may be retained for longer where required by law, contract, an active dispute, security investigation or legal claim.

10. Your data protection rights

Depending on the circumstances, you may have the right to:

  • request access to your personal data;
  • request correction of inaccurate or incomplete personal data;
  • request deletion of your personal data;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object to direct marketing at any time;
  • request the transfer of certain personal data;
  • withdraw consent at any time; and
  • complain to the Information Commissioner’s Office.

These rights are not absolute, and legal exemptions may apply.

To exercise a right, contact hello@keytrustagency.com.

We may request information reasonably necessary to verify your identity and locate the relevant records.

Your right to object

You have the right to object at any time to the use of your personal data for direct marketing.

You may also object to processing based on our legitimate interests. We will stop processing unless we have compelling legitimate grounds to continue or the information is required for legal claims.

11. Complaints

You have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

Make a complaint to the Information Commissioner’s Office

We would appreciate the opportunity to address your concerns first, but this does not affect your right to contact the Information Commissioner’s Office.

12. Automated decision-making

We do not use personal data collected through this website to make decisions based solely on automated processing that produce legal or similarly significant effects.

13. Data security

We use appropriate technical and organisational measures designed to protect personal data against:

  • unauthorised access;
  • accidental or unlawful loss;
  • alteration;
  • disclosure;
  • destruction; and
  • misuse.

Access to personal data is limited to people and service providers who require it for legitimate business purposes and who are subject to appropriate confidentiality obligations.

No internet transmission or storage system can be guaranteed to be completely secure. You should not send highly sensitive or confidential information through a general website contact form.

14. Children

Our website and services are intended for businesses and professional users and are not directed at children.

We do not knowingly collect personal data from anyone under the age of 18 through our general website.

15. Third-party websites

Our website may contain links to websites, social networks or services operated by third parties.

We do not control their privacy practices. You should review their privacy notices before providing them with personal data.

16. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technologies, providers or legal obligations.

The current version will be published on this page with an updated revision date.

17. Contact us

Questions, requests or concerns about this Privacy Policy can be sent to:

TRUST MARKETING AG LTD
Company number 15384776
20 Wenlock Road
London
England
N1 7GU

Email: hello@keytrustagency.com

Cookies Policy
Legal Terms and Website Conditions of Use